Digital Marketing and its channels

In the past few decades digital marketing has been the most popular term and the digital marketing industry has witnessed a boom. Talking about the previous time, when people used only the traditional mode of marketing but now things have changed. Slowly and steadily, people are accepting the modern techniques of marketing.

Digital Marketing is the revolution and in today’s time it has become a must for every individual and business to know about digital marketing as it is the most effective and faster way of reaching your targeted audience. Still most of the people are unaware about digital marketing. So, this write-up will enlighten you with all the knowledge that you must know about digital marketing.

What is Digital Marketing?

Digital marketing refers to all the marketing channels that you can use for marketing your products and services online. The marketing through Tv, internet and mobile phones come under digital marketing.

The ways in which digital marketing differs from traditional marketing is that digital marketing campaigns 

are executed digitally and it is easier to analyze the campaign and keep a track on it.

The channels of Digital Marketing –

Search Engine Optimization – SEO is the organic form of attracting traffic to your website. SEO is necessary to make the website visible. If the SEO is in place then Google will rank your website on top. Search Engine Optimization is categorized into On-Page SEO and Off-Page SEO. Digital marketing agency in Surat offers SEO services that use only ethical methods that is white hat techniques for SEO.

Search Engine Marketing – Search Engine Marketing or PPC that is pay per click. It is the paid form of marketing technique in which the ads are run. Whenever we make a query in the search bar and after that we see the ads on top of the organic results. Those are the paid ads. There are video ads, shopping ads, image ads and so on. The results seen is quick in case of paid marketing or SEM. Me being a part of digital marketing Surat company have seen quick results as compared to SEO.

Email Marketing – Email is the best way to  get in touch with the customers personally but digitally. You can personalize the email to a particular customer. Also, special offers for a few selected customers can be sent via Email. This is the only medium that gives a personalized touch to the customers. Though there are certain drawbacks of email marketing and the most popular one is spam emails. Some emails go in spam and this hampers the image of the business. The emails that go in spam are generally unnoticed.

Content Marketing – Content is the king. Content creation is so important these days as content is something that attracts the audience. The content should be helpful, clear and appealing. Creation of content must be done keeping in mind our audience and the kind of content they like.

Social Media Marketing – Promoting your brand and increasing brand awareness through various social platforms is social media marketing. Almost the entire population uses social media. So, it becomes very important for a business to be socially active on all the platforms. This helps to attract more audience and create brand awareness.

There are many other channels of digital marketing but these are the important digital marketing channels that you must use for your business.